Online shopping trend is increasing day by day. Besides a developing country, India has shown an appreciable hike in the e-commerce sector in the last few years, thereby hitting the market with a boom. Though the Indian online market is far behind China it has been growing at a fast rate.The growing number of Internet users in the country helped web merchants in steadily whittling away consumer’s skepticism about buying goods and services online.
Today, more and more online shopping companies are offering their services to their customers in India. The growing of e-commerce an unprecedented rate, adding around 6 million new entrants every month. The growth of e-commerce is at new inflection poin now. There are ‘only’ 300 million Internet users in India this is only a negligible number when compared to 1.3 billion population strength of the country. However, that has not stopped Indian consumers from recording a 30 per cent CAGR in digital commerce in the last fiscal year.
Declining broadband subscription prices, and the launch of 4G service have become the driving forces of e-commerce in the country. From buying groceries to furniture, from apparel to accessories, and beauty products and jewellery to ticketing – e-commerce has greatly empowered the Indian consumer. In fact, so much, so that India will see more people come online than any other country in the next 15 years. With the penetration of digital devices and social media in the interiors of the country, online sellers have been presented with an unprecedented opportunity of growth, becoming extremely attractive to investors.
E-commerce currently is attracting a lot of investment with food delivery, and fashion and jewellery retailing being the most lucrative segments. The top selling online sites are,
Amazon: large number of people from India swear by the services of Amazon.It is an American company and it provides truly international shopping experience. sometimes it may lacks the desi tastes of India.I nfact Amazon sells apparently more than flipkart.A almost all types of products are offered by the brand, clothing, electronics, beauty and health products etc.
Flipkart: This online shopping site is India’s own and becoming popular in outside the country also. It has a wide range of excellent products offered.I t has unbelievable reach in semi- urban and rural India.Very fast and extensive delivery service is an advantage. Apart from that cash on delivery is also available.All most all the products under the sun is offered here.
Snadeal.com : Completely Indian website often preferred by masses because of its cheap price.Great discounts are available here with over 800 products range.
Myntra : Exclusively for clothing. Wide range of categories from western to ethnic all are sold here.women are more attracted to myntra.
Jabong: you can buy anything from a trendy scarf to down to earth formal wear at jabong. Popular among all age groups. Deals with all categories including casuals, formals, party wears etc.
Shop clues: This is an online store for discerning customers.It assure customers comparatively lower prices by procures merchandise directly from manufacturers.
Bigbasket : Often referred to as India’s biggest online grocery shopping site.It allows busy people to shop their groceries from any location.customer can choose the time and date of delivery to suit their convenience.Quality is main advantage here.
Patanjali Ayurveda: A few years ago no body can dreamt of an Indian herbal products company gaining global attention.The brand launched by Debra Dun based on patanjali foundation.The online store offers everything from purest spices to herbal cosmetics.Grocery is also available here. Added attraction is booksCDs and magazines of Yoga Guru Baba Ramdev.
.SriSriTattva:World wide popular for unadulterated spices, pure groceries,and herbal cosmetics. Relatively new site launched by The Art of Living Foundation Bangalore.
Pepperfry.com: Famous online furniture shopping platform in India.Faemous for selling furniture, kitchenware, home decor and more.It has 17 fulfilment hubs and a million products online.
Apart from all listed above there are numberless online sites offering it’s finished products to its customers namely Ajio.com, Max fashions, kooves.com, Zivame.com, First cry.com, Homeshop18.com, Tatacliq, Fabindia.com etc.
As we all know, India is a big market and there is no limitations of opportunities and this is why India has drawn the attention of all the international companies. so the interest of the people is being to increase in online shopping, we can also say that in the future, India will make a unique identity in the field of e-commerce