Beyond just listening, kids are now more deeply engaging with the music they love with apps like Musical.ly and Dubsmash. Kids use them as a craze. They are pure joy and hilarity, demanding kids to be both creative and expressive, their own imaginations mixed with the original work of someone else’s, making and re-making their creations minutes at a time. These two apps are a bit different: Musical.ly is a social network, so you are connecting to others while creating and sharing with them within the app. Dubsmash is not. It’s just a tool to help you create a video/dub but you could share it on Instagram, Facebook, etc.
Dubsmash is a video messaging application for iOS and Android created by Jonas Drüppel, Roland Grenke and Daniel Taschik. Using the application, users can choose an audio recording or soundbite from movies, shows, music, and internet trends and record a video of themselves dubbing over that piece of audio. It is available in 20 languages. The app allows users to lip sync over audio clips including sections of songs, movies, and famous quotes. Users can upload their own audio, and can add colour filters and text animation to their recordings. Users have to save their clips to their devices and can then send them via other messaging applications.The app’s creators had previously made two other apps which were not as successful. Their last app prior to Dubsmash was called Starlize, which aimed to allow users to create music videos. Finding out that this app was too complex for users, the creators decided to move on to shorter length videos with an emphasis on ease of use, creating Dubsmash.
Within a week of the app’s launch on November 19, 2014, it had reached the number one position in Germany, later reaching the same position in over 29 other countries. As of June 2015 it had been downloaded over 50 million times by hbvb in 192 countries. For kids, it’s just a way to have fun with friends. For music artists like Rihanna, it’s a unique way to engage fans with their music. And like YouTube, it will probably be a force behind someone’s fame at some point.
Like other social networks, you can create a post, then share it with others that you connect with. You can also connect and follow others. To make sure you are only sharing with the people you want to connect with.
Musical.ly (stylized as musical.ly) is a Chinese video social network app for video creation and live broadcasting. The first prototype was released in April 2014, and the official version was launched in August of that year. Through the app, users can create 15-second to 1 minute videos and choose sound tracks to accompany them, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The app also allows users to browse popular “musers,” content, trending songs and sounds and hashtags.
Musical.ly Inc. was founded by longtime friends Alex Zhu and Luyu Yang. Before launching musical.ly, Zhu and Yang teamed up to build an education social network app, through which users could both teach and learn different subjects through short-form videos (3–5 minutes long). After having investors fund this venture, it took them about 6 months to build the product. However, once launched, this online self-learning platform did not get enough traction and the content produced was not engaging enough. With some money left from the original investment for this failed venture, Zhu and Yang started to look for new ideas. They decided to shift their focus to the entertainment industry, targeting the US teenage market, as this market is characterized for being an early adopter of new trends. The main idea was to create a platform that incorporates music and video in a social network. The first version of musical.ly was officially launched in August 2014.
Musical.ly users can record 15-second to 1-minute videos in one or multiple shots; once the recording has been made, it can be paired with songs and sounds. The platform also enables editing, through 14 pre-set filters and effects that allow to change the speed or reverse the motion of the recording.Musical.ly’s structure allows the viral dissemination of trends throughout the platform. The hashtags that are popular on this social network usually make reference to bits of pop culture and trends among the internet world. Because of its massive usage, a lot of events launched within the app can become viral global events.
Today’s technology leads kids to a world of unreal fantasy.Social networking sites are gaining more and more prominent day by day. This addiction does not affected the age groups in the society.Most of the users are teenagers they have lots of free time and they engaged on these type of sites. Using these applications are okay till they are secure in all aspect of their life.Parents have to guide them for the proper usage of these sites by considering their privacy away from all this.