Secrets Behind Logos Of Popular Brands

Now a days brands are becoming a part of our life. All the brands use their own unique logos for their wide range of products to differentiate from similar ones. Apart from this identity people use this as a style statement or a part of their personality. Today everyone one is preferring to buy brands of their choice. This brands gaves them assured comfort and quality. Above all this knowledge about the products the logos had their own message or theme behind it. Now let’s have a look of some popular brands logos and the secrets behind this.


The big brand behind the leading cosumer electronics, personal computers, computer softwares, and is a digital distributor of media content. The company was founded by Steve Jobs and Steve Wozniak in the year 1976 in California. The company has it’s  own chain of retail stores which sells iPhones, ipads and relelated devices. The user friendliness and the quality they are assuring to the consumers are remarkable. The very first Apple Computer logo was drawn by Ronald Wayne, which shows Isaac Newton sitting under an apple tree. Then next logo was  created by Rob Janoff in 1977, it had an Apple logo with the rainbow and it was used till 1999. He tryed alot of time to get a perfect apple shape and he colud not find it exactly like apple. It resembles a cherry or a tomato. Without the bite, the logo could be mistaken for a cherry. With the addition of a bite, it is clear that the shape is an apple. Now this bite seems to be a selling point in terms of byte. Today the logo is updating with different colour combinations.


South Korean car manufacturing company which had a well known access for it’s cars on the Indian road. All of us will mistake the Hyundai logo is just a letter ‘H’ the beginning letter of the company. But there is a hidden and worthy meaning for the logo. It represents two figures mainly. One of a happy customer shake his hands with Hyundai salesman. It denotes a positive thinking towards sales and customer satisfaction. This logo shows a well reputed brand with successive growth.


Manufacturer of light and heavy vehicles from Japan. There is a huge market share for their cars in India. The name Toyota originated from the family name of the founder, “Toyoda”, with this name they had sold their early  vehicles produced. In 1936, the company ran a public competition to design a new logo, which lead to a change in the brand name “Toyota”.  Through the concept of “jikaku” (counting the number of strokes in writing characters to determine good and bad luck), its eight-stroke count is associated with wealth and good fortune. Lastly, the change also lead to  the expansion of a small independent company to a larger corporate enterprise. The logo design is like two smaller circles within the larger circle to form the letter “T”. This represents “Toyota”, along with “trust” between the brand and the driver. The larger circle completes the look and symbolizes the path of technological innovation and globalization.


Bayerische Motoren Werke l(BMW)  which was registered in 191. Nothing has changed from that time. Though logo reminds of the fact that company dealt with producing military planes during WWI, it has nothing in common with aircraft production. Now the brand became the leading player among luxury cars. BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II. BMW logo consists of 4 blue and white quadrants which are enclosed within a circle. White and blue colors used for every quadrant symbolize Bavarian Free State.

5.Domino’s pizza

The very popular pizza makers familiar around the globe. The place he took to open his  first shop was named Dominic’s, later he was not able to use the name  and changed to The dots in the Domino’s Pizza logo represent the first three Domino’s Pizza restaurants opened. Originally, Monaghan had planned on adding a dot for every store he opened. This quickly became impractical. The current Dominos logo was created in early 2012. This logo kept the famous dominos icon, but removed the word pizza from the slogan, only showing the company name Dominos. This showed how powerful the Dominos brand has become. They no longer need to push the fact that they provide Pizza, because so many millions of people understand perfectly what they offer.


VAIO Corporation ( Visual Audio Intelligent Organizer), is a manufacturer of personal computers from Japan. VAIO was originally a brand of Sony Corporation, introduced in 1996. Sony sold its PC business to an investment firm Japan Industrial Partners in 2014 to focus on mobile. Sony still holds the copyright trademarks for the VAIO brand and logo. Currently in the US, VAIO products are sold by Trans Cosmos America, Inc.  Vaio is a great example of having a hidden meaning within the logo. The logo combines the ideas of analog and digital technology into one, using the V and A to represent an analog wave, and the letters  I and O to represent binary from the digital world.


The Unilever logo shows a whole bunch of hidden meanings integrated into it. Due to the company producing thousands of products, they have summed up some of the core values and products and reflected this in a number of different icons that make up the letter U. It provides an interesting logo that you can pick apart in further detail, creating a memorable brand impression.


A chocolate manufacturer from Bern, Switzerland​,  home to the Matterhorn Mountain and also known as the “City of Bears”. See if you can spot the bear nestled within the mountain design. This is a great example of incorporating a company’s roots into their logo so they never forget their origins. Their chocolate have also mountain look that made Tobleron different from other brands.

9.Mercedez Benz

Mercedes is a German big brand producer of most luxury and comfortable vehicles . The brand is known for luxury vehicles, buses, coaches, and lorries. The headquarters is in Stuttgart, Baden-Württemberg. The name first appeared in 1926 under Daimler-Benz. The car brand of ultimate recognition, development engineering and first-class performance. It is a most long-standing automobile brand, and its journey began in 1886, when Karl Benz manufactured the first gasoline-powered car. The first cars under its name were sold in 1901, and soon the first racing car, Blitzen Benz, was produced. The company logo, represents the automaker’s drive toward universal motorization with its engines dominating the land, sea, and air (three points). Mercedes-Benz emblem is a symbol for the company’s plan for world domination.


A popular online shopping site which sells wide range of products from electronics gadgets to clothing. Online sites are now phasing a tough competition and Amazon never went back in the  journey. The logo shows an arrow which looks like a smiling face has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.


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